When a traveller asks ChatGPT for the best hostel in Bangkok, they get an answer, not a list of links. If your property is not in that answer, you are not in the conversation. We fix that.
Book a Discovery Audit
Structuring your content so that AI language models can accurately read, cite, and recommend your property or product. Technically correct schema markup, content in a factual register that matches how AI systems extract claims, consistent entity data across your web presence, and content that answers the questions travellers actually ask in conversational search.
Core Web Vitals, on-page structure, internal linking, keyword targeting. The fundamentals still matter and we do not ignore them. The more important question in 2026 is whether AI systems have accurate, current information about you. Both require attention.
TikTok's search function handles a significant portion of younger travellers' discovery queries. Instagram's search is improving. The content that performs in these environments follows different rules than blog posts. We develop a social content strategy that feeds both social engagement and social search visibility simultaneously.
Three to five business days. We review your current web presence, content across all indexed pages, schema implementation, social content, and visibility in AI answer systems for the queries most relevant to your business. You receive a written audit report with a prioritised action list.
Full GEO implementation covering content restructuring, schema markup, and social search content for a single-property operator with a standard marketing site.
Standalone project for single-property operators. Multi-property and portal sites scoped separately.
Book an AuditDiscovery Optimisation is included in Scale and Enterprise retainer tiers. For operators on a retainer, this is covered in your monthly fee.
Generative Engine Optimisation (GEO) is the practice of structuring your content so AI language models can accurately cite and recommend your property. Traditional SEO targets Google's ranking algorithm. GEO targets the AI systems — ChatGPT, Perplexity, Google AI Overviews — that are increasingly intercepting travel queries before users see any organic links. Both matter. We work on both.
We run the actual queries. We ask ChatGPT, Perplexity, and Claude the same questions a potential guest would ask — "best party hostel in Koh Samui", "where to stay in Edinburgh for under $40 a night" — and we document what comes back. Common results: AI systems cannot name the property because the website lacks structured entity data. Or they confuse it with a competitor. Or the information returned is two years out of date. We identify the gap and fix it.
The Discovery Audit takes three to five business days. For a single-property operator with a five to ten page website, full implementation covering content restructuring, schema markup, and social search content takes six to eight weeks. Multi-property operators or portal sites are scoped separately — typically eight to twelve weeks.
Yes. In most cases, AI discovery problems are solved by restructuring existing content and adding schema markup — not rebuilding the site. Where the website architecture is fundamentally unsuited to AI indexing, we scope the minimum changes required rather than recommending a full rebuild.
Discovery Optimisation is included in the Scale ($3,500/month) and Enterprise retainer tiers. For operators on Launch or Grow, it is available as a standalone project or as a retainer upgrade.
Book a Discovery Audit. Three to five days, written report, prioritised action list. No obligation to proceed further.